Key Terms
Active Visitor
visitor interacts with Marketplace by taking an action, such as clicking on a product, using search feature, etc.
Actions
visitor interaction, such as clicking on a product, using search feature, visiting support page, etc.
Engagement Rate
percentage of users taking action, calculated as active users divided by unique visitors
Pageviews
number of pages visited by all users
Time on Site
average visit duration (in minutes)
Unique Visitors
number of unique cookies
Returning Visitors
users returning to the site
Visits
total count of user sessions
Action Types
Nav Engaged
user interacts with navigational elements or footer links
Energy Engaged
user interacts with the energy efficiency & costs section of a product details page
Cart Engaged
user interacts with or changes the cart
Product Info Clicked
user interacts with any of the three sections (efficiency, average price, or star rating below the product image on the product details page
Map Engaged
anytime user interacts with map features
Autocomplete Engaged
user types in the Search bar. Action is recorded when results start to auto populate.
Product List Filtered
user filters on the results page, or selects view all best reviewed products button on homepage
Product List Sorted
user interacts with sort functionality. This includes sort on a category page or reviews.
Eco Engaged
user interacts with the eco-related section of a product details page
Promo Clicked
user clicks a promotional offer, such as clicking on the Solar or Contractor tools
Account Changed
user changes account preferences or details of their account
Answered Nudge
user answers any CSAT survey question
Offer Clicked
user clicks ‘Buy’ button
Product List Sorted
user sorts product list by enervee score, reviews, etc
Signed Up
user enters in email address to sign up or enters in a password.
Signed Out
signed in user clicks ‘log out’